A L E X A N D R A H.
G O N Z A L É Z - V U C I N A
P R I N C I P A L / D I R E C T O R
O F D E S I G N
Friends call me 'Alita'. I'm a creative hybrid with experience in the advertising and design industry, that spans five cities, three continents, and many great agencies.
Being an independent creative has allowed me to touch and influence global brands, win new business initiatives, and expand my strategic and creative horizons. I’ve collaborated with super-talented people and won a couple of awards. A few top accolades include being named Top 5 Creatives in Canada 2009 and leading the branding efforts for the 2015 Pan Am Games in Toronto.
It’s also given me the opportunity to work across various platforms and mediums. I’m well versed in all things print, digital, spatial, social, environmental and experiential – and always searching for new ways, platforms and technologies to tell stories and create meaningful experiences for brands. I’m a well-rounded, problem-solving enthusiast, with a passion for storytelling, whether in still, moving picture or virtual space. Collaboration is always a fundamental part of my process.
‘After work’ me, teaches Ad Concepts to inspired minds at OCAD University, designs interactive light sculptures, geeks out over anything SU, AI, AR / VR, speaks Spanglish to my dogs, and can most recently be found entertaining a brand new little human named Aya.
Need 360º creative thinking on your next project? Or a team to collaborate with? Or just want to nerd out over fonts and coffee, let's chat.
• Top 5 Creatives in Canada,
Marketing Magazine, 2009
• PRINT Legends in Advertising, 2015
• Best Poster & Print design,
Ad Rodeo, 2015
• Uvu National Design & Print, 2015
• Best of Show - E. Media, CAMA, 2015
Designer in Residence - George Brown College, 2010
18 Watt, Absolut, Alliance Atlantis, Alterra, American Airlines Arena, Anheuser Busch, Bell, Beaumont Blues & Roots Festival, BioMuseo, Blake, Cassels & Graydon LLP, BMW Mini, Boska NL, Brookfield Homes, Butterfield & Robinson, Cadbury, CBC, Cadillac Fairview, Canada Bread, Canopy Growth Corp., Coca-Cola, Concha & Toro, Diageo, ecobee, Ferrero Rocher, Four Seasons Hotels, Ford Canada, Frito Lay, General Mills, Gehry Partners LLP, Grupo Bimbo, IKEA, KPMG, Kylie Cosmetics, LCBO, Mackenzie Financial, Marshalls, Metlife, MetLife Stadium, MTV, National Ballet of Canada, Nestlé, Nike, Omers, Pan American Games 2015, Peek Freans, Pfizer, Proctor & Gamble, Puma, Red Bull, Royal Canadian Mint, Saskatchewan Pulse Growers, Scotiabank, Sears, Spamedica, StyleSense, Telus, Umbra, Unilever, VANOC 2010 Olympics, vitaminwater, Watts SA, Wines of Chile, Wolf & Moon Atelier and WWF.
Bruce Mau Design
Crispin Porter & Bogusky (Miami)
Young & Rubicam
Zulu Alpha Kilo
OCAD University -
Communication & Design, 1997