A L E X A N D R A G O N Z A L É Z - V U C I N A
C R E A T I V E D I R E C T O R O F D E S I G N
& I N N O V A T I O N
Friends call me 'Alita'. I'm a creative hybrid with over 20 years experience in the advertising and design industry, that spans five cities, three continents, and many great agencies.
Along the way, I’ve touched and influenced global brands, helped win new business initiatives, and expanded my global strategic and creative horizons. A few top accolades include being named Top 5 Creatives in Canada 2009 and leading the branding efforts for the 2015 Pan Am Games in Toronto.
I’m a well-rounded, problem-solving enthusiast, with a passion for storytelling, whether in still, moving picture or virtual space. Collaboration is entrenched in my process, regardless of genre. I’m well versed in all things print, digital, spatial, social, environmental and experiential – and always searching for new ways, platforms and technologies to tell stories and create meaningful experiences for brands.
I currently wear the hat of freelance Creative Director - Design at Cossette. The ‘after work’ me, teaches Ad Concepts to inspired minds at OCAD U, dreams up interactive light sculptures, geeks out over anything SU, AI, AR / VR, speaks Spanglish to my dogs, aspires to be an eco-chef, and can often be found exploring all the amazing cultural happenings this vibrant city has to offer.
Need 360º creative thinking on your next project? Let's chat! firstname.lastname@example.org
Top 5 Creatives in Canada - Marketing (2009)
PRINT Legends in Advertising (2015)
Best Poster & Print design - Ad Rodeo (2015)
Uvu National Design & Print Excellence (2015)
Best of Show - Electronic Media - CAMA (2015)
18 Watt, Absolut, Alliance Atlantis, Alterra, American Airlines Arena, Anheuser Busch, Bell, Beaumont Blues & Roots Festival, BioMuseo, Blakes, BMW Mini, Boska NL, Brookfield Homes, Butterfield & Robinson, Cadbury, CBC, Cadillac Fairview, Canada Bread, Coca-Cola, Concha & Toro, Diageo, ecobee, Ferrero Rocher, Four Seasons Hotels, Ford Canada, Frito Lay, General Mills, Gehry Partners LLP, Grupo Bimbo, IKEA, KPMG, Kylie Cosmetics, LCBO, Mackenzie Financial, Marshalls, Metlife, MetLife Stadium, MTV, National Ballet of Canada, Nestlé, Nike, Omers, Pan American Games 2015, Peek Freans, Pfizer, Proctor & Gamble, Puma, Red Bull, Royal Canadian Mint, Saskatchewan Pulse Growers, Scotiabank, Sears, Spamedica, StyleSense, Telus, Umbra, Unilever, VANOC 2010 Olympics, vitaminwater, Watts SA, Wines of Chile, Wolf & Moon Atelier and WWF.
Bruce Mau Design
Crispin Porter & Bogusky
Young & Rubicam
Zulu Alpha Kilo
Communication & Design, 1997
C I N E M A G R A P H © D A E L W A S Y L E N K A