Savour the Exciting! One great country, seven amazing cities and countless palates salivating for goodness. For one month, lentils were featured in some the hottest eateries across Canada. Foodies were encouraged to vote for their favourite dish for a chance to win a trip to dine in another city.
Digital strategy and social media played a huge role in the success and impact of this campaign which led to a Best of Show Award in Electronic Media at CAMA, 2015.
Fundelentil.ca / YouTube
Canadian Living / Food Day Canada